Curiosity creates community

Purpose-driven brands ask important questions. By creating meaningful products and services they find answers and solve problems. People look to these brands because they are helpful: they add value, they are soulful, they give back. And they go far beyond the things they create. Of course, their creations are vital. But they are a reflection of values, not merely a means in themselves.

They are tools in service of purpose.

And for that, people will thank you. They will join you. And if you look after them, they will look after you.

Today, people buy for the story. For the community and culture. Because that means more. And more now than ever.

So, don’t sell product. Sell purpose.

Woven with wisdom

I dig deep. First, I get to know you and your brand. Your world, your dreams, your challenges. Then I mix two decades of brand building experience with insight and creative instinct. The result is unique, authentic stories with sound strategic roots and beautiful branches and leaves.

From strategy to delivery, I will help your brand shine and mean more. From content planning to creation, I will help you serve your tribe. And, if you simply need a hand shaping copy, I will help you craft and conquer.

A bit about me

I grew up in Kent. Good times. Then I studied marketing and advertising in London. In those days we talked about things being above and below the line. And if you were lucky, even through the line. Then things went online. I’m not sure what happened to the other line.

After London I lived in Bristol. There, I worked as an account handler for leading design agencies, working mainly with global FMCG brands. Then I moved into brand strategy. I also reviewed music for Crack Magazine and began freelance copywriting.

In 2018, I moved to Cornwall. I wanted to find a new rhythm and help purpose-led brands. Then, in late 2019, I went freelance. Gulp. Great timing. Tough for all.

But I haven’t looked back.

I have a passion for brands doing great work as much as for words that do the same. I like walking and getting in the water; the ocean keeps me in check, and I’ve recently completed the South West Coast Path.

Music is the magic.