Atlantic Blankets
Atlantic Blankets’ ocean-inspired blankets and throws are handcrafted in Britain using 100% sustainably-sourced, natural, organic and recycled fabrics. Each one is soft as the softest sand and made to last a lifetime.
Seeking to nurture bonds with the ocean while helping protect its future, as part of a new website the team wanted to bring their story more fully to life, and I was tasked with defining the narrative.
Naturally, I went deep. First I developed the proposition ‘Close to the Coast’. Then I planned the about section of the site and shaped the tone of voice before finally crafting the copy.
And what a treat it was.
You can see the work here.
“Dan quickly got to the heart of what we’re all about and brought it all so beautifully to life. Close to the Coast puts our product at the centre of the story and is the ideal platform for connecting our wider purpose.”
– GEMMA TEAGUE, FOUNDER & DIRECTOR
