Farmfest

Farmfest packs plenty into one weekend. By day, it’s family friendly, full of bizarre activities and people and home to genre-bending bands and artists. Come nightfall, you’ll find some of the best DJs and producers on the circuit, and one of the best atmospheres.

I’d reviewed the festival in 2016 for Crack Magazine, and was approached to help shape the story for 2017.

Following research, I introduced a fresh creative platform, based on the concept of play. The work brought a new energy, influencing everything from design identity to the acts and artists programmed. I wrote new ‘about’ and ‘our story’ pages, a handful of brand statements, all artist copy, plus the festival programme. Tickets sold out in record time.

Sadly, Farmfest shut its gates in 2021, due to post-pandemic challenges and rising costs.