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Farmfest
Farmfest packed plenty into one weekend. By day, it was full of bizarre activities and home to genre-bending bands and artists, while at night you’d find some of the best DJs and producers on the circuit – and one of the best atmospheres.
I’d originally reviewed the festival in 2016 for Crack Magazine, and was approached to shape the story for 2017.
Following research I introduced a fresh creative platform, based on the concept of play. The work brought a new energy, influencing everything from design identity to the acts and artists programmed. I wrote new about and our story pages, a handful of brand statements, all artist copy and the festival programme.
Tickets sold out in record time.
“Dan gave us a great platform; his work really brought the spirit of Farmfest to life. We even built that year’s artist bookings and visual identity around his ideas.”
– SIMON ARNOLDI, FESTIVAL DIRECTOR
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