Finisterre

Cold water surf brand Finisterre has been at the leading edge of sustainable clothing design for twenty years, blazing a trail and raising the bar from their clifftop workshop in St Agnes, Cornwall.

Born for the sea. Built for adventure.

In early 2023, I went in-house on a three-month contract and shaped all copy including emails, paid social, campaigns, print, blog, retail and website. Highlights included summer’s Way Of The Waves and autumn’s Wilder Lines campaigns; the summer launch email saw the brand’s highest return of revenue to date.

A truly epic experience.

Since then I’ve continued to work closely with the team. Most recently on the strategic restructuring and rewriting of all menswear and accessories product descriptions.

You’ll find many of my words across Finisterre’s site.